Under the Influence with Terry O'Reilly
Apostrophe Podcast Network Zur Website › Society & Culture · EN · 442 Folgen · zuletzt 07.11.2026
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Neueste Folgen
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Today, movie theatres have to compete with home theatre systems and streaming services.A favourite from our archives...We look at how cinemas are transforming to attract more movie goers.To survive, theatres now offer…
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In this encore episode, we explore a strange aspect of advertising.Specifically, when tv and movie characters endorse products. Not the actors, themselves - but the characters they portray.It's a trend that started in…
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In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.Politicians have used songs going all the way back to at least the 1700s.Sometimes the songs are written…
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Every company dreams of doubling its profit.It’s almost impossible to do.Yet, some companies do it by tweaking one tiny thing.We’ll talk about an industry that put three words on their packaging that doubled their…
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In this episode, we shoot for the moon.Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.We’ll talk about ads on rocket ships, ads on spacesuits, and television…
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From our archives, a favourite...Occasionally, an old advertising campaign is brought back from the dead.Even if it has been off the air for decades.In this episode, we’ll discuss a recurring Coke commercial that has…
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Because Terry LOVES books, we do an annual Bookmarks episode. This one is from 2024.There’s never enough room to include all the great stories we find in our research books.So this episode is dedicated to all those…
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In this episode, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today.They are either so politically incorrect, so sexist, or so inappropriate, you won’t…
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Jerry Goodis was one of the most colourful characters in the history of Canadian advertising.He founded a legendary advertising agency and created some of Canada’s longest-running ad campaigns. And while doing that, he…
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Taking a look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True…
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- marketing, advertising, terry o'reilly, Under The Influence, CBC, Pop Culture
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