Nudge

Science-backed insights into consumer psychology and marketing behavior AI summary

Phill Agnew Visit website › Business · EN · 318 episodes · latest 2026-11-09

Rank 2149

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What it is about

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

Publisher’s own description, taken unchanged from the podcast feed.
Phill Agnew

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Latest episodes

What it’s really like to win the lottery

2026-11-09 · 29 min

What happens when someone wins the lottery? Financial planner Matt Pitcher shares his lessons from a decade working with lotto winners. He reveals how sudden wealth can unbalance life but also create profound meaning.…
Are the rich and famous smarter than you?

2026-11-02 · 26 min

Today on Nudge, the $2.9m NFT that sold for 0.0097% of its original price, why so many footballers go bankrupt, and how you can beat the stock market. I’m joined again by Alex Edmans, professor of finance at London…
The fake AI veteran scam

2026-10-26 · 28 min

It’s never been easier to scam someone online. Now, AI-generated “pity scams” use fake injured veterans to sell cheap mass-produced products. They leverage three powerful psychological biases to persuade the masses. On…
Is the stock market just vibes?

2026-10-19 · 26 min

When Greece beat France in Euro 2004, the stock market shifted. When Allbirds rebranded as an AI company, its stock rose 600%. When British radio plays happy music, the FTSE improves. So, is the stock market just vibes?…
Do AI bosses need to be famous?

2026-10-12 · 23 min

I think Sam Altman of OpenAI has deliberately tried to build his fame. While other CEOs keep a low profile, he spends 95% of his time evangelising. In this episode of Nudge, I explain why. --- Unlock the Nudge Vaults:…
Why this man spent 3 years driving to Australia E

2026-10-05 · 36 min

Wiebe Wakker spent three years driving from the Netherlands to Australia. Today on Nudge, we learn why. And we study the psychology of dedication. Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Warning,…
Does male insecurity increase Ferrari sales? (And 6 more psych-myths)

2026-09-28 · 24 min

Are men who are insecure about their manhood more likely to buy sports cars? Do memes work for government communication? Does brand colour change the products we buy? And will an AI ever replace a police interrogator?…
The huge restaurant chains masquerading as independents

2026-09-21 · 28 min

Every weekend, thousands of Brits order takeaways from independent restaurants. Or do they? Because these independent restaurants aren’t actually what they seem. Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and…
I tested Rory Sutherland’s business advice E

2026-09-14 · 31 min

Nine months ago, I started to apply one of Rory Sutherland’s most common bits of business advice. Today on Nudge, I share what happened and if I think it works. --- Get my 40 small bets: https://nudge.kit.com/c69cd49a9a…
The worst mistake to make on Dragon’s Den / Shark Tank

2026-09-07 · 25 min

There’s one simple tactic that makes entrepreneurs 6x more likely to get funding. At least that’s according to today’s guest on Nudge, Harvard Professor Leslie John. She’s spent her career studying decision-making and…

Episode details from the publisher’s feed. Playback happens at the publisher.

Publisher details

Oldest episode in feed: 03/2019 · over 7 years
Typical length: 27 min
Format: Episodic Newest first, episodes stand alone

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