One Good Post: Local Marketing for Small Service Businesses

What it is about

One Good Post is local marketing for small service businesses run by women with their hands full. Every week, Cynthia Zilke breaks down one piece of content that's working and shows you how to make your own version for your cleaning business, esthetics studio, organizing business, or fitness classes. No posting every day. No chasing viral. Just staying findable on Instagram and Google, so the right local clients book you when they're ready. Cynthia is a millennial mom, caregiver, and the voice behind Contently Well, with 10 years of helping local businesses get found.

Publisher’s own description, taken unchanged from the podcast feed.
Coach Cynthia- Contently Well

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Latest episodes

Local Content Marketing: The Easiest, Most Impactful Things You Can Do

2026-11-03 · 14 min · Season 1, episode 8

In this episode, I cover why “people don’t shop local” is often a findability problem. I explain the difference between tagging your location (for the algorithm) and putting your city on the screen (for the person…
Behind the Scenes Content: Every Job Is Two Posts

2026-10-27 · 17 min · Season 1, episode 7

For small local service business owners who want their content to build trust, not just go viral.I tried to film a celebration post for my first two sales, and as an introvert, I could not figure out how to celebrate on…
Personal Branding for Small Business: Your Logo Isn’t Your Brand

2026-10-20 · 11 min · Season 1, episode 6

I have a confession. Every so often I go through who I follow, and the accounts with a logo as their profile picture usually get the boot. Not because I don’t like their content. I just have no idea who they are.In this…
Batch Content Creation: 35 Minutes, 10 Posts for a Local Business

2026-10-13 · 19 min · Season 1, episode 5

For local service business owners, especially seasonal trades, who want more content without filming every single day.My parents came over on the weekend. They pulled into my driveway at 1:23 and pulled out at 1:59. In…
Know Your Ideal Client: The Client's Seat (A Guided Visualization)

2026-10-08 · 11 min · Season 1, episode 4

Helping your clients look ahead is your job. But first, you need to understand what they're thinking right now.This episode is a little different. Instead of me talking at you, I walk you through a guided visualization,…
Seasonal Business Marketing: 3 Things to Do Before Your Season Ends

2026-10-03 · 12 min · Season 1, episode 3

If your work slows down or stops when the season changes, this one's for you.In this episode, I break down a carousel post we made for my parents' window cleaning business. A past client reached out to book within hours…
Stop Overthinking Your Content: Why You Know Your Audience Best

2026-10-02 · 6 min · Season 1, episode 2

There's no one right way to do social media, and believing there is keeps small business owners stuck in perfectionism and overthinking. Cynthia shares what caregiving taught her about absolutes, what a coach is really…
How Local Service Businesses Get Booked Without Going Viral

2026-09-30 · 17 min · Season 1, episode 1

Most local service businesses don't need to go viral. They need the right people in their town to find them and book.My parents' window cleaning business had a video hit 14K views this spring, and it brought in $0. Then…

Episode details from the publisher’s feed. Playback happens at the publisher.

Publisher details

Oldest episode in feed: 09/2026
Typical length: 17 min
Format: Episodic Newest first, episodes stand alone

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